George Goodwin is a Strategic Marketing Director & Business Development with 8+ years of experience. He is passionate about leveraging emerging technologies and digital marketing to help companies connect with stakeholders and drive growth. As a leader in the field, he has successfully overseen strategic marketing initiatives, steered revenue growth, and launched new store branches for Goodwin's Organic Foods & Drinks. He has also been aprt of building IT Retail grocer spefic point of sale system that sold for over 35+ million dollars. He operated his own digital marketing agency called Innovar Inc. He has a proven track record of driving sales, increasing customer growth, and hosting succesful webinars, grocery loyalty porgrams and more.

• Fourth-generation grocer with a deep understanding of the industry and its evolving landscape (on family board)

• Successfully led branding and marketing efforts for organic products, resulting in a growth of over 200% in organic reach.

• Skilled in building and maintaining relationships with key industry players through networking at tradeshows and hosting meetings to drive partnerships.

• Passionate about the grocery industry and genuinely cares about the products and services offered to customers.

• Ability to work collaboratively with cross-functional teams, leveraging diverse perspectives to drive results.

• Strong communication skills, both written and verbal, with the ability to convey complex ideas in a clear and concise manner.

• Experience in developing and executing marketing strategies to drive business growth and increase customer engagement.

• Proven track record of meeting and exceeding sales targets through effective account management and relationship building.

• Willingness to learn and adapt to new challenges, with a growth mindset and a focus on continuous improvement.

George is a team leader, decision-maker, and champion of open communication, and is regarded by his peers as approachable and hard-working. He is also a successful social media influencer with 130,000 followers on TikTok and 29,400 on Instagram. He knows the influcener world would love to support anyone in the grocery space.

#itsaGoodwin

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